Awareness is no longer the primary challenge for crypto.
The Financial Conduct Authority (FCA) reports in its 2025 consumer research that 91% of the public in the UK is aware of cryptoassets, and 73% of cryptoasset users rely on centralized exchanges to buy or obtain cryptoassets. These figures indicate that the market no longer faces a basic awareness issue — most people know about crypto and where to access it.
The remaining challenge is usage.
The issue is not awareness, but the experience users face when attempting to use crypto in payment flows that are unfamiliar, complex, or unpredictable. Baymard Institute’s 2025 checkout research shows that 18% of US online shoppers abandoned orders due to lengthy or complicated checkout processes. While not specific to crypto, this highlights how even minor friction can disrupt payment behavior.
This principle is even more pronounced with digital assets.
When users must consider wallet setup, conversions, network selection, platform transfers, or settlement timing before making a routine purchase, the experience remains unfamiliar. Payment tools become part of daily habits only when users no longer need to think about the underlying system. This is why the most successful financial tools integrate seamlessly into daily routines.
According to Mastercard, contactless payments represent over 75% of transactions on its network in 2025. This figure reflects a shift in consumer behavior, not just a technology trend. Tapping is now standard because it is immediate, predictable, and familiar. Effective payment infrastructure does not require users to adopt a new approach each time they pay.
This is the core adoption challenge for digital currency.
People do not want to treat “spending crypto” as a separate activity. They want to pay for transport, groceries, subscriptions, meals, and travel as they do with any other payment method. If digital currency continues to require additional steps, awareness alone will not drive everyday usage.
This is where BullSwipe is relevant.
BullSwipe is designed to reduce operational friction between holding digital assets and using them in standard card-based payment environments. The goal is not to change user behavior, but to align digital currency with existing payment habits. This approach enables fewer manual steps, clearer processes, and a payment experience that feels natural at checkout.
Financial technology succeeds when it becomes as integral to daily life as a wallet, phone, or set of keys, and this is where BullSwipe is headed.
